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Zibo hits digital agriculture development fast track

zibo.gov.cn| Updated: November 15, 2022

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The entrance to the Niulandi-Alibaba digital agriculture center, based in Zibo. [Photo/zbnews.net]

The Niulandi-Alibaba digital agriculture center was officially launched recently by Shandong Niulandi Heniu Food Co Ltd and e-commerce giant Alibaba – a facility that is already transforming the city's basic agricultural products into high-end fresh foods.

With a total investment of 3.5 billion yuan ($514.06 million), the annual operating income of the project is predicted to be 20 billion yuan.

It went into operation in December 2021 and has achieved high-quality development over the past eight months.

Focusing on the pre-processing of fresh foods, the center has 24 cutting-he Niulandi-Alibaba digital agriculture center was officially launched recently by Shandong Niulandi Heniu Food Co Ltd and e-commerce giant Alibaba – a facility that is already transforming the city's basic agricultural products into high-end fresh foods.

With a total investment of 3.5 billion yuan ($514.06 million), the annual operating income of the project is predicted to be 20 billion yuan.

It went into operation in December 2021 and has achieved high-quality development over the past eight months. edge and fully automated production lines. The output value of the fresh beef production line alone has to date reached 9.5 billion yuan.

The intelligent cutting equipment and automated transmission packaging lines in the automated beef production plant have reportedly optimized their production efficiency and advanced quick-freezing technology has ensured the best quality of beef.

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Workers get busy processing meat in the Niulandi-Alibaba digital agriculture center. [Photo/zbnews.net]

The daily output currently totals 860,000 boxes, weighing 260 metric tons. To provide high quality products, the company has created a complete supply chain covering breeding, slaughtering and processing.

Apart from the fresh meat, Niulandi is also moving to have a bigger share of the ready-to-eat food market. The daily processing and production of fruit and vegetables has reached 670,000 boxes, with an annual output value of 5 billion yuan.

"Our products are not only healthy and convenient, but are also being packaged independently. We are confident about becoming a leading enterprise in the industry," said Niulandi president Li Zheng.

Plans are for the center to cooperate with intelligent platforms to complete its digital transformation and become the largest digital intelligent supply chain distribution center for Hema Fresh, the major grocery chain backed by Alibaba.