Starting from March, Zibo – located in East China's Shandong province – will launch its first e-commerce live festival, with diverse activities aimed at promoting sales of Zibo's high-quality products.
Based on locally featured industries, brands and products, Zibo will hold an offline exhibition and sale, live commercial activities, and promote sales using celebrities.
These activities will be launched via short-video and livestreaming platforms including Douyin and Kuaishou, carrying out online promotions like offering limited-time discounts.
High-quality products picked by the city's bureau of commerce and the supply chain selection center are expected to be sold online on March 10.
The festival serves as a platform for the exchange of resources and will promote the deep integration of Zibo's competitive industries with the e-commerce industry.
In addition, the festival will recognize outstanding individuals in the e-commerce sector and regard them as forerunners in Zibo's e-commerce industrial belt, town, village and urban areas.
The festival also serves as a channel to promote awareness of the city's products, brand and stories, in a bid to improve the high-quality development of Zibo.
